July 2015
VOLUME : 3         ISSUE: 7
Table of contents
1 Title : THE NEW WORK FORCE OF GENERATION Y OR MILLENNIAL, NEEDS SPECIAL HANDLING
Author Name : Dr. Sanjay Kumar & Prof. S P Kala
Abstract : Of course the Generation “Y” needs special and careful handling in all the processes. “X” generation is simple in its nature whereas the “Y” generation is recognized as more complex.

2 Title : THE CAUSALITY RELATIONSHIP BETWEEN EXPORTS, IMPORTS AND ECONOMIC GROWTH IN JORDAN: 1977-2012
Author Name : Dr.Afaf Abdull J. Saaed & Dr. Majeed Ali Hussain
Abstract : The aim of this study is to explore the casual relationship between exports, imports and Gross Domestic Product (GDP) for Jordan utilizing annual data from 1977 to 2012.

3 Title : DID HAFIZ PROGRAM STIMULATE SPENDING? EVIDENCE FROM BENEFICIARIES SURVEYS
Author Name : Dr. Hussain M. Al Obaid
Abstract : The paper investigates the effect of Hafiz ( Hafiz is a government-funded program to provide the unemployed Saudi job-seekers with financial incentive in order to support and motivate them to get a permanent job)

4 Title : PEOPLE’S PERCEPTION ABOUT THE EFFECT OF SACRED THINGS PLACED AT SUFI SHRINES IN LAHORE, PAKISTAN
Author Name : Qaisar Abbas & Attiya Min Allah
Abstract : Sufism is a system of belief in which Muslims seek spiritual knowledge through direct personal experience of Allah Almighty. It is based upon mystical dimensions of Islam.

5 Title : IMPACT OF EFFECTIVE MANAGEMENT ON GROWTH OF SMALL FIRMS- A STUDY OF SOUTH PUNJAB (PAKISTAN)
Author Name : Qurratulain Nasir
Abstract : The study is held to observe the impact of Management including Management levels and decision making on the growth of small firms.Study area is South Punjab(Pakistan).

6 Title : CONTRIBUTIONS OF RURAL AND URBAN ENTREPRENEURS IN DEVELOPMENT OF MSME SECTOR IN INDIA
Author Name : Dr.Gaonkar Gopalkrishna M
Abstract : The economic progress of a country primarily depends upon the development of industries, may be large or small. In a country like India, where capital is in scarce and improvement is not evenly spread…

7 Title : THE INDIAN FOOD PROCESSING INDUSTRY - SIGNIFICANCES IN GLOBAL MARKET ITS AND CURRENT PERSPECTIVE
Author Name : Vijayalakshmi Priya .Y
Abstract : The food industry is a complex, global collective of diverse businesses that together supply much of the food energy consumed by the world population

8 Title : TRADING PRACTICES IN EQUITY MARKET AMONG RETAIL INVESTORS WITH SPECIFIC REFERENCE TO CHENNAI CITY
Author Name : S. Thameemul Ansari
Abstract : The Topic “Trading practices in Equity Market among Retail Traders” studies about the various trading practices and the investment pattern of the retail investors.

9 Title : EDUCATION AND SKILL DEVELOPMENT FOR FASTER ECONOMIC GROWTH IN INDIA
Author Name : Dr. B. Yasodha Jagadeeswari
Abstract : This article highlight the key challenge faced by India due to demographic dividend and how to ensure a sufficient number of productive jobs in non-agricultural sector

10 Title : THE MOBILE REVOLUTION AMONG THE YOUTH POPULATION
Author Name : Dr. Lavanya Rekha Bahadur
Abstract : The mobile cellular network in India has transformed the way people communicate, market products, conduct businesses and many other things.

11 Title : IMPACT OF ADVERTISEMENT ON SALES OF A NEW PRODUCT: BY MAINTAINING PUBLIC RELATION
Author Name : Qurratulain Nasir
Abstract : Intangible assets are playing a vital role to enhance the profitability of firms.Among these assets advertisement is most important asset.

12 Title : ECONOMIC DEVELOPMENT OF FARMERS THROUGH ANDHRA PRAGATHI GRAMEENA BANK (APGB) IN DROUGHT-PRONE AREA - WITH SPECIAL REFERENCE TO BATHALAPALLI MANDAL OF ANANTHAPURAMU DISTRICT
Author Name : Dr. B. Venkatappa
Abstract : The India primary sector is agricultural sector. Majority of the rural people are deepening on agricultural sector and its important key role in Indian economy

13 Title : DYNAMIC PRICING IN AIRLINE SECTOR IN INDIA: A STUDY OF PERCEPTION OF THE PASSENGERS IN BENGALURU
Author Name : Malla Nataraj, Dr.P.Paramashivaiah & Mrs. Uma. T.G.
Abstract : In India, Airlines sector has been playing a vital role by providing mobility, revenues, employment, business solutions and tourism

14 Title : A STUDY ON THE PROBLEMS AND PROSPECTS OF WOMEN ENTREPRENEURS IN INDIA
Author Name : Dr. Syed Abdul Hameed
Abstract : Family leads to society and society culminates into Nation, women are the important element of family. Economic Empowerment of Women is imperative for the Holistic growth and development of a nation

15 Title : IMPACT OF SOCIAL NETWORKS IN BUSINESS
Author Name : Prof.A.Jayakumar & B.Ramya
Abstract : Social Networking is used for all business activities. Social Networking has offered a large variety of new opportunities for companies to promote their brand, products and build relationships.

16 Title : A STUDY ON THE INVESTMENT PATTERN OF SELECTED FINANCIAL PRODUCTS
Author Name : Suchitra A
Abstract : Investment is seen as a fascinating activity now days. It is a major decision which determines the future of any individual.

17 Title : ROLE OF WOMEN IN SUSTAINABLE ECONOMIC DEVELOPMENT
Author Name : N. Sabitha Devi
Abstract : Women’s empowerment and economic development are closely related: in one direction, development alone can play a major role in driving down inequality between men and women; in the other direction

18 Title : A COMPARATIVE ANALYSIS OF RESTRUCTURED OR REVIVED SLPES IN KERALA
Author Name : Haseena Jasmine C K
Abstract : This paper looks at the vulnerability of the restructured public sector enterprises in Kerala. It is a comparative analysis of the selected State Level Public Enterprises subsequent to the implementation

19 Title : UNDERSTANDING RELIGIOUS LANGUAGE
Author Name : Dr. Kalyani Sarangi
Abstract : ‘Religion is like opium’- Karl Marx. As consumption of opium makes one intoxicated, similarly blind adherence to religion expresses itself in the form of fanaticism

20 Title : DR. B.R. AMBEDKAR: HIS TIRADE AGAINST SOCIAL EXCLUSION AND CRUSADE FOR SOCIAL INCLUSION
Author Name : Dr. Priyadarshi Bahinipati
Abstract : The nineteenth century India witnessed a number of upheavals which led to socio-religious regeneration. When there was a transformation from the medieval time to the modern age

21 Title : AN EVALUATION OF THE ATTITUDE TOWARDS THE PROBLEM FACED IN MGNREGS
Author Name : Dr. Sunitha V Ganiger
Abstract : MGNREGS is one of the most significant and progressive legislations enacted by enforcing the right to work as an enforceable legal entitlement in general and specifically

22 Title : EMOTIONAL MATURITY AMONG ARRANGED MARRIAGE COUPLE WITH SPECIAL REFERENCES TO AGARTALA
Author Name : Dr. Joysree Das
Abstract : Emotional maturity is that characteristic of emotional behavior that is generally attained by an adult after the expiry of his adolescence period. Emotional matured person is able to demonstrate

23 Title : SUSTAINABLE DEVELOPMENT OF KERALA; ITS ENVIRONMENTAL CHALLENGES
Author Name : Mr.Noushad.K & Mr.Vasil Vafeeque .C.A.K
Abstract : Each year, millions of persons are forcibly displaced by development projects, whether dams, roads, reservoirs or oil, gas and mining projects. While such projects...

24 Title : AN ANALYSIS OF FINANCIAL DERIVATIVES AND ITS GROWTH RATE IN INDIA
Author Name : Miss Caroline Priyanka Koorse & Dr.S.Kavitha
Abstract : Risk is a characteristic feature of most commodity and capital markets. Variations in the prices of agricultural and non-agricultural commodities are induced, over time....

25 Title : A STUDY ON CONSUMER PERCEPTION ON ECOFRIENDLY PRODUCTS WITH REFERENCE TO KOLLAM DISTRICT IN KERALA
Author Name : Anu Varghese & Santhosh J.
Abstract : Green marketing has now evolved as one of the major area of interest for marketers as it may provide competitive advantages.

26 Title : CHANGING ACCOUNTING EDUCATION IN INDIA THROUGH MOOCs
Author Name : Dr. Rupali Ambadkar, CA. Asmita H. Vyas & Dr.Jyoti Bhargava
Abstract : Imagine a renowned professor imparting training and instructing the procedure of e-filing of income tax returns and e-payment of income tax to millions of enthusiastic students across India

27 Title : IMPACT OF CHANGES IN INTEREST RATE ON SENSEX AND NIFTY (Study of facts from January, 2015 to June, 2015)
Author Name : Varun Narang
Abstract : This paper is based on facts how Sensex reacts whenever there is change in interest rate by Reserve Bank of India (RBI) or if there is a hope of change than how stock market reacts

28 Title : THE ROLE OF SAVING ON ECONOMIC GROWTH IN UNITED ARAB EMIRATES, 1980-2013: GRANGER CAUSALITY AND CO-INTEGRATION ANALYSES
Author Name : Dr.Majeed A Hussain & Dr. Afaf A. Saaed
Abstract : The objective of the paper is to study of the role of savings on economic growth in UAE. The controversy surrounding the direction of causality between saving and economic growth motivated this study

29 Title : SIGNIFICANCE OF SOCIAL CORPORATE RESPONSIBILITIES AND ITS CHALLENGES IN INDIAN CONTEXT
Author Name : Mr.Basavaraj Biradar & Mr.Jayaraj H
Abstract : Corporate social responsibility is an umbrella term used to describe voluntary corporate initiatives concerned with community development, the environment and human rights.

30 Title : A BASIC UNDERSTANDING OF BALANCE OF PAYMENT
Author Name : Karun Kumar & Ambika Nayyar
Abstract : Balance of Payment of that country is one of the determinants. It is also an indicator of growth of economy and balance of Payment shows the economic stability, soundness of monetary and fiscal policy in an economy so because of these reasons

31 Title : SPECIAL PROGRAMME FOR INTEGRATED DEVELOPMENT AMONG STUDENTS AND TEACHERS OF INDIAN CLASSROOM
Author Name : R.Sivanantham & Dr.P.Srinivasan
Abstract : Our traditional classroom teach only subject like maths science and arts. This develops student knowledge but don’t develop their self and social skills

32 Title : AN IMPACTFUL BRAND PROMOTION PERSPECTIVE:CELEBRITY’S INFLUENCE ON BRANDING & CONSUMERS
Author Name : Nabila Khan & Dr. Nadeem Iqbal
Abstract : This research study investigates the influence of celebrity on branding and consumers and also examine various aspects like celebrity credibility, trustworthiness, endorser and brand contest..

33 Title : BRINGING LAW AND ORDER TO INTERNATIONAL TRADE: ADMINISTRATIVE LAW PRINCIPLES AND WTO
Author Name : Avinash Singh
Abstract : Present article have made an analysis referring the WTO and application of administrative law in the function of the WTO. WTO as the transnational regulator of trade have evolved as the most significant part in the trade around the globe as the era only evidence the globalizations of trade.

34 Title : METACOGNITION AND ENTREPRENEURIAL OPPORTUNITY RECOGNITION
Author Name : K.Yogalakshmi & Dr. G.Latha
Abstract : This paper proposes that the opportunity recognition of entrepreneurs is influenced by their metacognitive thinking process. The process of identifying a potential opportunity is the first step that may precipitate future action towards establishing a new venture


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